Freshwire provides content & digital strategy for businesses. Our Tumblr features Freshwire staff musings and fresh finds.

  1. 60 Seconds of Social Media - Episode 47: December 28, 2012

    What’s on tap for brands and marketing in 2013? Catch this week’s episode of Freshwire’s “60 Seconds of Social Media” for our predictions.

  2. SXSW Panel Picker - Church & State: Media/Brands Living Harmoniously →

    How has the relationship between brands and media changed in recent years? We want to answer that and much more in our proposed SXSW panel. 

    Please take a moment to vote!

    Once upon a time, there was a firm divide between traditional media voices and the brands that filled their editorial and ad space. In today’s ever-changing world of media, however, the gap between the two is not as wide as it once was.

    With brands facing the growing challenge of becoming credible content creators, and traditional publishers confronting the fiscally unstable evolution of the traditional media model, more and more marriages of convenience are occurring. From FOX NEWS to the satirical news empire The Onion, media are partnering with brands who want to leave their digital content creation to the professionals. Brands are left with an expertly-crafted, truly creative competitive edge and media are left with, well, a viable alternative to the old business model. It’s an exercise in adaptation on both sides.

    This panel will explore the changing relationship between media and brands — who’s getting in bed, what they’re getting out of it, and what’s still sacred.

  3. This week I’ve really been inspired by Nike’s new “Find Your Greatness - Jogger” commercial which depicts a 12-year old from London, Ohio redefining what greatness means. I really enjoyed the spot because it truly speaks to everyone and is more inspirational in nature than aspirational (which you typically see).
     
    I particularly enjoyed this aspect of the narrative:
     
    “Greatness is not some rare DNA strand. It’s not some precious thing. Greatness is no more unique to us than breathing. We’re all capable of it. All of us.”
     
    The piece is so simple, yet so effective …  and I’d love to see more brands take a similar approach with their campaigns in the future. Check it out!