Freshwire

The Content Brief - Episode 67: May 17, 2013What exactly is...

Fri, 17 May 2013 15:58:07 -0400

The Content Brief - Episode 67: May 17, 2013

What exactly is “television” these days, and what do consumers want out of it? That’s exactly what major networks like ABC are trying to figure out. Quality content is one piece of the puzzle, but finding the ideal medium(s) will be equally important. Get the scoop in this week’s “Content Brief.”

The Content Brief - Episode 66: May 10, 2013The sheer volume of...

Fri, 10 May 2013 16:55:00 -0400

The Content Brief - Episode 66: May 10, 2013

The sheer volume of consumer activity makes data mining an invaluable investment for brands, and what better place to gather data than online? This week’s “Content Brief” explains how data analysis can inform content and shape marketing strategy.

The Content Brief - Episode 65: May 3, 2013Ad spend is still...

Fri, 03 May 2013 16:20:58 -0400

The Content Brief - Episode 65: May 3, 2013

Ad spend is still dominated by TV, but digital is slowly absorbing some of that money. This year’s Digital NewFronts conference in New York explored some new, different ways brands can utilize online content and showcased impressive content lineups from unexpected sources.

The Content Brief - Episode 64: April 26, 20133D printing...

Fri, 26 Apr 2013 15:11:19 -0400

The Content Brief - Episode 64: April 26, 2013

3D printing machines will eventually be affordable, which means brands will have an opportunity to reshape the landscape of marketing. This week’s “Content Brief” explores the possibilities of a 3D printing-enabled society.

While cell phone reception was minimal at Coachella 2013, the...

Tue, 23 Apr 2013 20:15:00 -0400

While cell phone reception was minimal at Coachella 2013, the festival’s app did come in handy in terms of finding out who was playing where and when, and for snapping a Coachella branded selfie every so often! Customer requests for next year? More cell phone charging and water refill stations, please!

The Content Brief - Episode 63: April 19, 2013 With Coachella...

Sun, 21 Apr 2013 14:09:54 -0400

The Content Brief - Episode 63: April 19, 2013

With Coachella drawing to a close, this week’s “Content Brief” examines how big brands tried to grab their moment in the spotlight at this year’s festival.

The Content Brief - Episode 62: April 12, 2013 Does...

Fri, 12 Apr 2013 16:53:08 -0400

The Content Brief - Episode 62: April 12, 2013

Does anyone really like banner ads? If not, why are they still so popular? This week’s “Content Brief” explores the reasons behind their exhausted existence and wonders what can be done to improve the medium.

Social media buzz has been a good indicator of March Madness...

Mon, 08 Apr 2013 14:16:56 -0400

Social media buzz has been a good indicator of March Madness winners. The Cardinals had the most buzz going into the Final Four, followed closely by the Wolverines.

Cardinals: 31.6%
Wolverines: 30.6%
Shockers: 18.9%
Orange: 18.9%

(via Prime Visibility)

The Content Brief - Episode 61: April 5, 2013 HBO is still...

Fri, 05 Apr 2013 17:06:06 -0400

The Content Brief - Episode 61: April 5, 2013

HBO is still resisting an online à la carte menu in favor of its traditional scheduled subscription model, but if the music industry’s digital dilemma was any sign of things to come they’ll have to succumb eventually. This week’s “Content Brief” explores their sticky situation.

The Content Brief - Episode 59: March 22, 2013 It’s been...

Fri, 22 Mar 2013 15:42:31 -0400

The Content Brief - Episode 59: March 22, 2013

It’s been tough for small business to keep up with big brands when it comes to mobile marketing, but new location-based technology is making it easier for local businesses to appeal to their audience. But take a lesson from Starbucks and get to know new tech before you rush it to market.

Thus ends the Freshwire SXSW experience for 2013 …

Mon, 18 Mar 2013 00:41:39 -0400

Thus ends the Freshwire SXSW experience for 2013 …

Shawn and Sarah with the lovely Nana Meriwether.

Sun, 17 Mar 2013 20:15:00 -0400

Shawn and Sarah with the lovely Nana Meriwether.

This is how the Soundbyte magic happens.

Sun, 17 Mar 2013 17:43:29 -0400

This is how the Soundbyte magic happens.

The Coup’s Boots Riley and Freshwire CEO Shawn Amos...

Sun, 17 Mar 2013 13:09:00 -0400

The Coup’s Boots Riley and Freshwire CEO Shawn Amos compare their Austin hats. Everyone wins.

You can never have too many LEGOs.

Fri, 15 Mar 2013 22:16:10 -0400

You can never have too many LEGOs.

The Content Brief - Episode 58: March 15, 2013 A lot went on at...

Fri, 15 Mar 2013 17:53:10 -0400

The Content Brief - Episode 58: March 15, 2013

A lot went on at the interactive portion of SXSW. This week’s “Content Brief” highlights the coolest tech on display – particularly Google Glass, which has major implications for the future of marketing. Plus, what happened to the Pope’s Twitter account?

It’s the big decisions that get you…

Fri, 15 Mar 2013 13:14:07 -0400

It’s the big decisions that get you…

Rollin’, rollin’, rollin’Jumpin’,...

Thu, 14 Mar 2013 17:34:51 -0400

~~Rollin’, rollin’, rollin’~~
Jumpin’, jumpin’, jumpin’…

No time to slow down when there’s great content to...

Thu, 14 Mar 2013 14:03:15 -0400

No time to slow down when there’s great content to deliver.

Words to live by. Thanks, Tim.

Wed, 13 Mar 2013 16:00:10 -0400

Words to live by. Thanks, Tim.