This week I am keeping a close eye on the NBA’s efforts to curate video content in its archives and repurpose it into valuable pieces of content that fans are interested in viewing, sharing, and commenting about. The league has done a tremendous job identifying storylines fans find interesting and developing compelling pieces of related content using existing footage.

A great example of this is the league’s recent “Ultimate Brian Scalabrini Highlights Video” which has attracted over 750,000 views in less than 1 week… Check out the NBA’s YouTube page for more inspiration of how your brand/organization can repurpose content to create new value for fans!