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  1. The Content Brief - Episode 67: May 17, 2013

    What exactly is “television” these days, and what do consumers want out of it? That’s exactly what major networks like ABC are trying to figure out. Quality content is one piece of the puzzle, but finding the ideal medium(s) will be equally important. Get the scoop in this week’s “Content Brief.”

  2. The Content Brief - Episode 66: May 10, 2013

    The sheer volume of consumer activity makes data mining an invaluable investment for brands, and what better place to gather data than online? This week’s “Content Brief” explains how data analysis can inform content and shape marketing strategy.

  3. The Content Brief - Episode 65: May 3, 2013

    Ad spend is still dominated by TV, but digital is slowly absorbing some of that money. This year’s Digital NewFronts conference in New York explored some new, different ways brands can utilize online content and showcased impressive content lineups from unexpected sources.

  4. The Content Brief - Episode 64: April 26, 2013

    3D printing machines will eventually be affordable, which means brands will have an opportunity to reshape the landscape of marketing. This week’s “Content Brief” explores the possibilities of a 3D printing-enabled society.

  5. While cell phone reception was minimal at Coachella 2013, the festival’s app did come in handy in terms of finding out who was playing where and when, and for snapping a Coachella branded selfie every so often! Customer requests for next year? More cell phone charging and water refill stations, please!

    While cell phone reception was minimal at Coachella 2013, the festival’s app did come in handy in terms of finding out who was playing where and when, and for snapping a Coachella branded selfie every so often! Customer requests for next year? More cell phone charging and water refill stations, please!

  6. The Content Brief - Episode 63: April 19, 2013

    With Coachella drawing to a close, this week’s “Content Brief” examines how big brands tried to grab their moment in the spotlight at this year’s festival.

  7. The Content Brief - Episode 62: April 12, 2013

         Does anyone really like banner ads? If not, why are they still so popular? This week’s “Content Brief” explores the reasons behind their exhausted existence and wonders what can be done to improve the medium.

  8. Social media buzz has been a good indicator of March Madness winners. The Cardinals had the most buzz going into the Final Four, followed closely by the Wolverines. Cardinals: 31.6% Wolverines: 30.6% Shockers: 18.9% Orange: 18.9% (via Prime Visibility)

    Social media buzz has been a good indicator of March Madness winners. The Cardinals had the most buzz going into the Final Four, followed closely by the Wolverines.

    Cardinals: 31.6%
    Wolverines: 30.6%
    Shockers: 18.9%
    Orange: 18.9%

    (via Prime Visibility)

  9. The Content Brief - Episode 61: April 5, 2013

    HBO is still resisting an online à la carte menu in favor of its traditional scheduled subscription model, but if the music industry’s digital dilemma was any sign of things to come they’ll have to succumb eventually. This week’s “Content Brief” explores their sticky situation.

  10. The Content Brief - Episode 59: March 22, 2013

    It’s been tough for small business to keep up with big brands when it comes to mobile marketing, but new location-based technology is making it easier for local businesses to appeal to their audience. But take a lesson from Starbucks and get to know new tech before you rush it to market.